Target Market Determination

Last updated: 5 June 2026

1. Product overview

The Billie Pay Advance is a small, short-term Pay Advance offered by Billie Loans Pty Ltd (ACN 679 740 973). It is designed to help eligible customers access a modest amount before their next income payments, with a single flat 5% Transaction Fee and no interest.

This Target Market Determination is a general description of the product's target market. It is not a recommendation, offer, approval or guarantee that the product is suitable for any individual customer. If approved, the terms of a specific Pay Advance will be set out in the Pay Advance Agreement - Terms and Conditions and Pay Advance Repayment Schedule accepted by the customer.

2. Key product attributes

• Pay Advance amounts from $10 to $200.
• Repayment term of up to 30 days.
• Flat Transaction Fee of 5% of the Pay Advance amount, capped at $10 for a $200 Pay Advance.
• No interest, no revolving credit facility and no automatic increase in the approved amount.
• Weekly repayments shown before acceptance in the Pay Advance Repayment Schedule.
• Application, identity and affordability checks completed through Billie's digital application process.

3. Target market

The Billie Pay Advance is likely to be appropriate for customers who:

• are at least 18 years old and located in Australia;
• need a small, short-term advance for personal, domestic or household purposes;
• receive regular income that can be verified through bank statement or account information;
• have income and expense patterns indicating they are likely to afford the scheduled repayments without substantial hardship;
• have an Australian bank account suitable for disbursement and repayment activity;
• understand the flat Transaction Fee, repayment amount, repayment frequency and due dates before accepting; and
• are comfortable applying and communicating through Billie's digital channels.

4. Likely objectives, financial situation and needs

The product is designed for customers whose likely objective is to access a small, fixed-cost amount for a short period, where they expect to repay from upcoming income within the agreed term. The product is designed for customers who do not need a revolving facility, a long-term loan, a large loan amount or credit for business purposes.

The product's key attributes are likely to be consistent with the needs of the target market because the amount is modest, the term is short, the cost is fixed and disclosed upfront, repayments are scheduled before acceptance, and Billie assesses income and affordability before approval.

5. Customers outside the target market

The Billie Pay Advance is unlikely to be appropriate for customers who:

• are under 18 years old or are not located in Australia;
• are currently experiencing financial hardship or vulnerability that would make repayment difficult;
• cannot afford scheduled repayments without missing essential expenses or other important commitments;
• need credit for business or investment purposes;
• need ongoing, revolving, long-term or high-value credit;
• are seeking to refinance, roll over or repeatedly rely on short-term credit to meet ordinary living costs;
• do not have regular income visible through bank statement or account information; or
• are not comfortable applying online or providing the information required for identity and affordability checks.

6. Distribution conditions

The Billie Pay Advance is distributed through Billie's website and digital application process. Billie may promote the product through digital marketing, search, referral or partner channels, but applications must proceed through Billie's controlled application flow.

Distribution is subject to controls designed to make it likely that customers who acquire the product are in the target market, including:

• eligibility, identity and affordability checks before approval;
• bank statement or account information assessment to verify income and repayment capacity;
• product limits on amount, fee, term and repayment frequency;
• clear pre-acceptance disclosure of the Pay Advance amount, Transaction Fee, total amount to repay and repayment schedule;
• controls to identify customers who may be in hardship or outside eligibility settings;
• complaints, hardship and repayment outcome monitoring; and
• training and controls for any authorised distribution or referral arrangement.

7. Information monitored

Billie monitors information that may indicate whether the product continues to be distributed consistently with this determination, including application outcomes, decline reasons, repayment performance, missed repayments, hardship requests, complaints, fraud indicators, customer feedback, distribution channel performance and any significant dealings outside the target market.

8. Review triggers

We will review this determination if we become aware of a significant event or information suggesting that the determination may no longer be appropriate. Review triggers include:

• a material change to the product, fees, eligibility settings, repayment settings or distribution channels;
• a material regulatory, legal or guidance change affecting the product or its distribution;
• a significant dealing in the product that is inconsistent with this determination;
• a material increase in complaints, hardship requests, missed repayments, defaults or other poor customer outcomes;
• evidence that customers outside the target market are acquiring the product;
• material issues with identity, affordability, bank statement, AI-assisted or other operational controls; or
• any other event that reasonably suggests the product, target market or distribution conditions should be reviewed.

9. Review schedule

We will review this determination at least annually. We will also review it within 10 business days after a review trigger is identified, or sooner where required by law or where customer harm may be material.

10. Contact

Questions about this Target Market Determination can be sent to billie+support@billie.loans. Complaints can be sent to billie+complaints@billie.loans.