Target Market Determination
This document describes who the Billie Pay Advance is designed for. Effective date: 15 December 2024.
Product overview
The Billie Pay Advance is a short-term loan with a single flat 5% fee (capped at $10 on a $200 loan) and zero interest. At launch, advances range from $10 to $200; the product design ceiling is up to $500 for returning customers, and the regulatory ceiling is the NCCP-exempt zone (sub-$2,000, sub-60-day, sub-5% fee). Repayments are weekly, scheduled across up to 60 days.
Who is this product for?
The Billie Pay Advance is designed for people who:
- Are 18 years or older and Australian residents with work authorisation
- Have demonstrable regular income visible in their bank statements (assessed via BASIQ or CDR)
- Are not currently experiencing financial hardship
- Need unsecured, non-revolving credit for personal or domestic needs
- Can comfortably afford repayment within the loan term
Who is this product NOT for?
This product is not suitable for people who are currently in financial hardship, who cannot afford repayments within the loan term, or who require credit for business purposes.
How the product is distributed
The Billie Pay Advance is distributed through our website, billie.loans. At launch, access is by invitation from a waitlist, in batches. We market through paid social (Meta), Google Search, and partnerships.
Review schedule
We will review this determination within 12 months of its effective date, then every two years thereafter. We will also review within 10 business days of any significant trigger event, including product changes, regulatory shifts, complaint increases, or material operational concerns.